Affiliate Inventory | Amazon vs Target

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Amazon vs Target

Amazon or Target? Commission, cookie window, payout schedule and approval, compared side by side.

Target takes 3 of 4 compared terms. Which one earns more still depends on your audience — the table below shows where each one wins.

Term by term

Amazon vs Target compared across 15 criteria
Criterion Amazon Target Top pick
The money
Commission 1–10% ✔ 8%
Pays for — —
Payout type One-time One-time
Tier ladder Luxury Beauty, Luxury Stores Beauty, Amazon Explore 10%, Digital Music, Physical Music, Handmade, Digital Videos 5%, Physical Books, Kitchen, Automotive 4.5%, Amazon devices, Apparel, Shoes, Watches, Jewelry, Luggage, Handbags 4%, All other categories 4%, Toys, Furniture, Home, Home Improvement, Garden, Pets, Beauty, Sports, Baby, Tools, Outdoors, Headphones 3%, PC, PC Components, DVD & Blu-Ray 2.5%, Televisions, Digital Video Games 2%, Grocery, Amazon Fresh, Health & Personal Care, Physical Video Games and Consoles 1%, Gift cards, wireless plans, alcohol, Kindle subscriptions, restaurant delivery, Amazon Pay 0% No tiers
Terms
Cookie window 1 days ✔ 7 days
Ease of starting 3.3 / 5 ✔ 3.5 / 5
Approval Reviewed Reviewed
Our rating — —
Getting paid
Paid out Monthly (Commission is paid roughly 60 days after the end of the month it was earned in.) Monthly (The terms default to monthly payment unless your individual insertion order specifies something else.)
Minimum payout $10 ($10 for direct deposit or Amazon gift card. Cheques need $100, and you can raise your own cheque minimum above that but not lower it.) Target publishes no minimum balance; the threshold is whatever Impact sets on your account.
Clearing hold — —
Payment methods ✔ Direct deposit, Amazon.com gift card, Check Direct deposit, Check
Rules
Self-referral Prohibited —
Paid search Restricted Restricted
Affiliate assets — Banners, Widgets, Text links, Merchandiser product datafeed, Weekly newsletters with promos and deals

A ✔ marks the better term on that row. Rows where the programs match, where the terms aren't comparable, or where a program hasn't published a figure are left unmarked — a dash means unknown, not zero.

The programs

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Affiliate terms change often, and every figure here comes from each program's own published page on the date above. Confirm the current rate with the merchant before you promote it. Links to the programs are affiliate links.