Affiliate Inventory | Impact vs Target

Affiliate Inventory
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Impact vs Target

Impact or Target? Commission, cookie window, payout schedule and approval, compared side by side.

Impact takes 3 of 4 compared terms. Which one earns more still depends on your audience — the table below shows where each one wins.

Term by term

Impact vs Target compared across 15 criteria
Criterion Impact Top pick Target
The money
Commission ✔ 10% 8%
Pays for — —
Payout type One-time One-time
Tier ladder Sales Deal - Closed Won 10% of order sale amount, Self Serve - Trial Started $100.00 per order, Self Serve - Client Billed $40.00 per order, Lead Submitted / Lead Verified / Demo Call / Legal / Opportunity Created / Account Created $0.00 No tiers
Terms
Cookie window ✔ 180 days 7 days
Ease of starting ✔ 3.8 / 5 3.5 / 5
Approval Reviewed Reviewed
Our rating — —
Getting paid
Paid out Actions lock 15 days after the end of the day they are tracked, and approved transactions are paid 15 days after they lock. The master agreement separately states referral fees are issued 60 days after a referral is approved. Monthly (The terms default to monthly payment unless your individual insertion order specifies something else.)
Minimum payout — Target publishes no minimum balance; the threshold is whatever Impact sets on your account.
Clearing hold 15 days —
Payment methods Direct deposit, Electronic funds transfer Direct deposit, Check
Rules
Self-referral — —
Paid search — Restricted
Affiliate assets Custom referral URL, Partner Portal resources and tools, Partner certifications, Brand features and logos ✔ Banners, Widgets, Text links, Merchandiser product datafeed, Weekly newsletters with promos and deals

A ✔ marks the better term on that row. Rows where the programs match, where the terms aren't comparable, or where a program hasn't published a figure are left unmarked — a dash means unknown, not zero.

The programs

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Affiliate terms change often, and every figure here comes from each program's own published page on the date above. Confirm the current rate with the merchant before you promote it. Links to the programs are affiliate links.